BTCC Signs NBA Star Jaren Jackson Jr. as Global Ambassador in First Sports Sponsorship
BTCC, one of the longest-operating cryptocurrency exchanges, has entered the sports arena by partnering with Memphis Grizzlies' Jaren Jackson Jr. The 2023 NBA Defensive Player of the Year becomes BTCC's inaugural global brand ambassador, bridging crypto and professional sports audiences.
Jackson's on-court dominance—averaging 18.5 points and 5.5 rebounds over 407 games—parallels BTCC's decade-long market presence. The alignment extends beyond athletics, leveraging the athlete's influence in music, fashion, and business to demystify digital assets for mainstream audiences.
The collaboration will produce co-branded marketing initiatives and fan experiences, capitalizing on basketball's cultural reach. "They've demonstrated the same discipline I value—building for the long term," Jackson remarked about BTCC's 11-year tenure in volatile crypto markets.
